Privacy Policy

Introduction

Tesla, Inc. and its affiliates (“Tesla”) respect your concerns about privacy. This Privacy Policy explains Tesla’s policies and procedures regarding information we collect from or about our customers and their use of our products and services. Tesla intends to provide you with a level of comfort and confidence in how we collect, use, share, and safeguard information that we collect. This Privacy Policy also explains how you can contact us if you have any questions or concerns. By providing information to us or by using our products or services, you agree to the terms and conditions of this Privacy Policy.

Information We May Collect

We collect three main types of information related to you or your use of our products and services: (1) information from or about you or your devices; (2) information from or about your Tesla vehicle; and (3) information from or about your Tesla energy products. Depending on the Tesla products and services you request, own, or use, not all of these types of information may be applicable to you.

From or about you or your devices

We may collect information from or about you (such as your name, address, phone number, e-mail, payment information, driver’s license or other government identification information) or your devices in a variety of ways, including:

Through our Digital Services: We may collect information from or about you through our websites, software applications, social media pages, e-mail messages, or other digital services (the “Digital Services”), e.g., when you sign up for a newsletter, make a purchase, or register your product with us.

Through credit applications and other forms: We may collect additional information from you or others on your behalf on our credit application and other forms to support our product lease or other financing offerings, such as date of birth, Social Security number, bank routing information, and credit related information. We also receive information about you from consumer reporting agencies such as credit history and capacity.

From other sources: We also may receive information about you from other sources, such as public databases, joint marketing partners, certified installers, third-party vehicle repair or service centers, and social media platforms.

Tesla Account: Customers who purchase certain Tesla products will receive a Tesla Account, which is hosted on our website. We may collect and process the following types of data for your Tesla Account that you elect to provide to us: your customer registration information; the status of your order; warranty and other documentation for your Tesla products; and general information about your Tesla products (including, for example, vehicle identification number or other product serial number, service plan information, or connectivity package), insurance forms, driver’s licenses, financing agreements, and similar information. You can access your Tesla Account to update the information from or about you in that account at any time.

Offline: We may collect information from or about you offline, such as when you visit a Tesla store or repair facility, attend one of our events, sign up for a test drive, place an order over the phone, or contact our customer service or sales department.

Through your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Digital Services (such as the Tesla App) you are using. We use this information to ensure that the Digital Services function properly.

When you visit our website or otherwise use our Digital Services, we may use cookies, pixel tags, analytics tools, and other similar technologies to help provide and improve our Digital Services, and as detailed below:

Cookies: Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Digital Services, pages visited, language preferences, and other web traffic data. We, and our service providers, use the information for security purposes, to facilitate online navigation, to display information more effectively, to personalize your experience while using the Digital Services, and to otherwise analyze user activity. We can recognize your computer to assist your use of the Digital Services. We also gather statistical information about the usage of the Digital Services in order to continually improve their design and functionality, understand how the Digital Services are used, and assist us with resolving questions regarding the Digital Services. Cookies further allow us to select which of our offers are most likely to appeal to you and to display them to you. We may also use cookies to see how you interact with our offers, and we may use cookies or other files to understand your use of our websites.

If you do not want information collected through the use of cookies when using your Tesla Account or our website, there is a simple procedure in most browsers that allows you to automatically decline cookies or gives you the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html. However, if you do not accept these cookies, you may experience some inconvenience in your use of the Digital Services. For example, we may not be able to recognize your computer, and you may need to log in every time you visit the applicable Digital Services.

Pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Digital Services to, among other things, track the actions of users of the Digital Services (including e-mail recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Digital Services and response rates.

Analytics tools: We use website and application analytics services provided by third parties that use cookies and other similar technologies to collect information about website or application use and to report trends, without identifying individual visitors. The third parties that provide us with these services may also collect information about your use of third-party websites.

You can learn about Google’s practices in connection with this information collection and how to opt out of it by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

From or about your Tesla vehicle

We may collect a variety of information from or about your Tesla vehicle, including:

Telematics log data: To improve our vehicles and services for you, we may collect certain telematics data regarding the performance, usage, operation, and condition of your Tesla vehicle, including: vehicle identification number; speed information; odometer readings; battery use management information; battery charging history; electrical system functions; software version information; infotainment system data; safety-related data and camera images (including information regarding the vehicle’s SRS systems, braking and acceleration, security, e-brake, and accidents); short video clips of accidents; information regarding the use and operation of Autopilot, Summon, and other features; and other data to assist in identifying issues and analyzing the performance of the vehicle. We may collect such information either in person (such as during a service appointment) or via remote access.

Remote analysis data: We may be able to dynamically connect to your Tesla vehicle to diagnose and resolve issues with it, and this process may result in access to personal settings in the vehicle (such as contacts, browsing history, navigation history, and radio listening history). This dynamic connection also enables us to view the current location of your vehicle, but such access is restricted to a limited number of personnel within Tesla.

Other vehicle data: In order to help improve our products and services, we may collect and store other vehicle data, including: data about accidents involving your Tesla vehicle (e.g., air bag deployment and other recent sensor data); data about remote services (e.g., remote lock/unlock, start/stop charge, and honk-the-horn commands); a data report to confirm that your vehicle is online together with information about the current software version and certain telematics data; vehicle connectivity information; data about any issues that could materially impair operation of your vehicle; data about any safety-critical issues; and data about each software and firmware update. We may collect such information either in person (such as during a service appointment) or via remote access.

Service history: In order to facilitate the servicing of your car, we may collect and process data about the service history of each Tesla vehicle, such as the customer’s name, vehicle identification number, repair history, any outstanding recalls, any bills due, any customer complaints, and any other information related to its service history.

Charging station information: We may collect information regarding the charge rate and charging stations used by you (including outlets) in order to, e.g., analyze which charging stations are being utilized, how long and efficient battery charges are, and where additional charging stations are needed.

Advanced features:

We may provide you with features in your Tesla vehicle, such as real-time traffic, Autopilot, and Summon, which make use of the road segment data of your vehicle and we may share this data with partners that contribute similar data to help us provide the service, but we only collect or share the data in a way that does not identify you or your car. We also may collect similar data in connection with other features, such as the navigation data for the online routing feature, and may share it with business partners where necessary to provide the feature to you, but, again, we only collect or share the data in a way that does not identify you or your car. We also only collect or share this data if you enable this collection, although if you do so, your vehicle may send this data to Tesla and its partners even if you are not actively using a feature that needs this information. You can enable or disable the collection and sharing of this data at any time via the “DATA SHARING” setting in Controls > Settings > Safety & Security.

To further help develop and improve autonomous safety features, we may collect short video clips using the car’s external cameras to learn how to recognize things like lane lines, street signs, and traffic light positions. These short video clips are not linked to your vehicle identification number and we have ensured that there is no way to search our system for clips that are associated with a specific car. You can enable or disable the collection of these clips any time via the “DATA SHARING” setting in Controls > Settings > Safety & Security.

If you no longer wish us to collect telematics log data or any other data from your Tesla vehicle, please contact us as indicated in the “How to Contact Us” section below. Please note that if you opt out from the collection of telematics log data or any other data from your Tesla vehicle (with the exception of the Data Sharing setting detailed above), we will not be able to notify you of issues applicable to your vehicle in real time. This may result in your vehicle suffering from reduced functionality, serious damage, or inoperability, and it may also disable many features of your vehicle including periodic software and firmware updates, remote services, and interactivity with mobile applications and in-car features such as location search, Internet radio, voice commands, and web browser functionality.

From or about your Tesla energy products

We may collect a variety of information from or about your Tesla energy products or your home from you, via a certified installer when one of our energy advisers visits your home, from your electric utility, or from the installed products (directly or via paired equipment, such as an inverter), including:

We may collect information about your product, such as your installation date, number of products installed, and serial number(s).

We may collect information about your home, such as the dimensions of your roof, the configuration of your electric system, and the capacity of any existing solar system.

In order to provide and improve our energy products and services, we may collect data regarding where your product is installed and how it is configured, data related to the product’s use and performance, data regarding your home energy consumption, and other data relevant to diagnose issues.

If you no longer wish us to collect performance data or any other data from your Tesla energy product, please contact us as indicated in the “How to Contact Us” section below. Please note that if you opt out from the collection of performance data from your Tesla energy product, we will not be able to notify you of issues applicable to your energy product in real time. This may result in your energy product suffering from reduced functionality, serious damage, or inoperability, and it may also disable many features of your energy product including periodic software and firmware updates.